Browse Vimeo’s stunning Instagram ad templates.
Full Moon Sale
Story Ad
Phone Accessory Ad
How to make conversion-worthy Instagram ads.
Get started →
- Choose an Instagram ad template.
Vimeo’s Instagram video creator includes professionally designed templates to get you creating instantly. No design experience necessary. - Check out the Vimeo stock image library.
Choose images from Vimeo’s unlimited stock library to complete your ad or upload your best images and video clips to Vimeo’s ad maker for Instagram. - Edit the template to match your brand.
Use Vimeo Create to edit the template with your brand’s colors, fonts, and messaging. Add captions, filters, and more to perfect your ad. - Save and share your Instagram video ad.
Share your Instagram video ad directly through Vimeo Create or save it to your computer and upload it to Instagram to finish creating your ad.
Vimeo has from the humble beginnings been essential for our success…Video naturally is the way to explain what we do to partners, investors and our users, even internally we use it to keep everybody on the same page.
Christoph Burkhardt
CEO of OneLife
A tool like Vimeo Create will exponentially help small growing businesses like us because it allows us to diversify our content and keep things fresh for our customer base and potential future customers.
Matthew Linman
Founder of Lot 54 Goods
It takes us under an hour to create a polished video ad using Vimeo Create. The user interface and export options make the experience for our designers so seamless. We’re currently making about 3-6 video ads a week.
Kevin Reid
Co-founder and Design Director of Casca Designs
Pro tips for creating Instagram ads that do the selling for you.
Instagram ads let you tell your brand’s story and bring awareness to your products or services. Follow these expert tips and best practices to create attention-grabbing Instagram video ads that leave a lasting impression.
Command attention in the beginning.
Command attention in the beginning. Stop the scroll and catch attention in the first three seconds of your video with eye-catching visuals. We recommend you include your brand name on the first frame, 2-3 product/brand benefits, and end with a clear CTA. Check out Instagram’s available CTA’s by objective here.
Make your ad relatable and natural.
Successful Instagram video ads don’t look like ads—they feel organic. Instead, they evoke emotions and solve problems. Advertise in your ads without being sales-y and pushy. Know exactly what problem your brand or product can solve through your video. Create captivating ads with an irresistible CTA to boost sales in minutes with Vimeo’s free Instagram video creator.
Use the right video dimensions.
Instagram video ads must have a minimum resolution of 600 x 600 pixels if square, 600 x 750 pixels if portrait, or 600 x 315 pixels if landscape. Instagram recommends a resolution of 1080 x 1080 pixels for best quality. Vimeo’s ad maker for Instagram includes preloaded templates that meet Instagram’s size requirements for gorgeous, high-quality ads every time.
Instagram ads frequently asked questions.
- How do I make Instagram ads?
- The easiest way to make Instagram ads with no design experience is with the Vimeo Create Instagram ad maker. Start with a customizable, professionally-designed template. Add images from Vimeo’s unlimited stock library and your own brand images or video clips. During the editing process, incorporate filters, text, layouts, and more to create a perfectly polished video ad.
- What’s the recommended Instagram ad video size?
- Instagram video ads can be different sizes, depending on whether you want to use a square, landscape, or portrait video. Instagram’s minimum requirements are 600 x 600 pixels (square), 600 x 315 pixels (landscape), or 600 x 750 pixels (portrait). Any Instagram video ad should be less than 120 seconds in length and 4GB in size.
- Instagram video ads can be different sizes, depending on whether you want to use a square, landscape, or portrait video. Instagram’s minimum requirements are 600 x 600 pixels (square), 600 x 315 pixels (landscape), or 600 x 750 pixels (portrait). Any Instagram video ad should be less than 120 seconds in length and 4GB in size.
- What are the different types of Instagram ads?
- Instagram offers several options for advertisers to market on the platform beyond video ads. You can also create ads for Instagram Shopping, IGTV, Explore, and Stories, as well as different types of ad formats, like photo and carousel.
Design a successful Instagram video ad today for free.