You know how valuable video can be for boosting your brand’s profile, especially when it comes to sharing content on social media. But there’s one online achievement that marketers everywhere crave: making a video go viral.
The opportunity for success is certainly there. 55% of people watch videos online every day, and videos are shared 1200% more times than links and text combined. Plus, as of 2020, more than half of the world’s population is on social media. That’s a lot of eyeballs.
Still, the question of how to make a viral marketing video spread like digital wildfire is a tricky one. There’s no science behind viral video content, but there are a few tips and tricks that could help you unlock the true marketing potential of this phenomenon. Vimeo’s marketing video maker is a great place to start crafting your next video. Here are five ways to make a video ad with a strong ROI that just might hit it big.
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