Since 1973, outdoor gear retailer, Patagonia, has been designing with adventure in mind. And since the 2010s, the brand has been operating with the environment in mind. Patagonia is a community of sports fanatics, activists, and storytellers—and their goal is to save the planet, one sustainably-crafted article of clothing at a time.
How are they accomplishing this? Through dozens of stunning, powerful films (more than a handful of which are Staff Picked). Alex Lowther, Patagonia’s Creative Director, explained that Patagonia’s unique video strategy allows them to make films with no commercial intent. “We get to make films about issues that we’ve determined matter as far as the environment is concerned.” We sat down with Alex to better understand exactly what this means and how it supports their business goals.
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