Masooma Memon
About The Author

Masooma Memon

Masooma Memon is a freelance writer for SaaS and lover of to-do lists. When she's not writing, she usually has her head buried in a business book or fantasy novel. Connect with her on Twitter.

Video Marketing

Video captions aren't a nice-to-have for marketers. Here's why

Capturing viewer attention is hard enough. Captions increase view time on your videos by 12%! Time to make captions an unskippable step in your workflow.

Video for Business

How to add subtitles to video: Tools for creating captions

Learn how to add closed captions to videos on Vimeo, TikTok, YouTube, and more to improve the accessibility and discoverability of your video content.

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Live Streaming

Webinar best practices: How to design, write, and host presentations

Webinars are a powerful asset in a marketer’s toolkit. Break down the elements of a stunning webinar presentation with this guide.

Live Streaming

How to nail your webinar welcome speech

Don’t get tongue-tied before going live. Here are a few tips and a template to write a perfect webinar script and nail your next welcome speech for an engaging live webinar virtual event.

Virtual Events

We analyzed 6 popular virtual event platforms, based on user reviews

Learn which virtual event platform has the most reliable streaming, is the easiest to use, and integrates with popular marketing automation platforms like Marketo, Hubspot, and Constant Contact.

Video Marketing

41 free marketing tools you should try, recommended by nearly 50 experts

These are the tried-and-true free marketing tools that today's digital marketers can't live without.

Live Streaming

The next wave of shopping? Going live

Consumer behavior isn't just back to brick-and-mortar as usual. Make way for live shopping.

Video for Business

You made a video! Now what? 7 places to share it

Considering a video sharing platform? Keep these on your radar.

Video Marketing

Bring humanity back into your marketing with personalized video

Here are 9 reasons why customized video just makes sense for brands today.

Video for Business

The marketer's guide to interactive video quizzes

Four ways to use video quizzes to up interactivity and make a mark on your audience.

Video Collaboration

What is a video recorder? Your secret weapon for better communication

Skip the meeting, standup, or sales pitch. Send over a screen recording instead!

Video Collaboration

5 Vimeo-approved tips to look good on video (every time!)

Follow these tips to look good on video calls, whether you're hosting a virtual event or joining the Zoom room.

Live Streaming

The beginner’s guide to low latency streaming

Dig into the details of low latency streaming to learn what it is, when to use it, and how to create more engaging videos.

Video Collaboration

5 ways to preserve and share institutional knowledge

Institutional knowledge is the collective memory of your employees. Learn how to retain and share employees’ insights with video.