Customer Spotlight
Stellantis
One of the largest automotive manufacturers in the world, Stellantis oversees design, production, and sale of 16 brands, including Chrysler, Jeep, and Fiat. Its learning and development team, The Performance Academy, produces content to educate and empower its employees throughout the U.K.
350+
hours of training content
5
live streams per week
8,800+
videos on Vimeo
16K
unique viewers
Challenge
With 300,000 employees worldwide, Stellantis knows how to operate at scale, yet recognizes that effective employee development happens at a local level. For its U.K. teams, The Performance Academy produces thousands of hours of trainings from its studio in Coventry, the automotive capital of England.
A member of the Vimeo community for over a decade, the team has always seen the value of video. “We’ve spent a huge amount of time looking at how people want to learn,” says Phil Price, Head of The Performance Academy. “Video-based virtual instruction is the future.”
To that end, Stellantis began to shift their focus away from in-person towards a fully online strategy. “With face-to-face training, you have to replicate it 10 times with 10 separate costs,” he says. “With video, scalability has no limit, and we can reach retailers 24/7.”
Solution
With this renewed focus, it was the right time to invest further in Vimeo as a backbone of distribution. “As we scale the number of brands we support, we need to have somebody at the end of the telephone to help us effectively implement our ideas,” says Phil, noting the hands-on support Stellantis receives as part of Vimeo Enterprise.
Now, The Performance Academy is expanding to near-daily live streams, from sales trainings to board-level communications.
“In an average week, we have about 350 hours of pre-recorded videos. Every live stream also becomes a pre-recorded asset, which then drops into those 350 hours,” says Phil. “Business units across the company see real value in the ability to record it once, and then make it available every day after. The way that we can manage our budget for scale: you can’t compete.”
In doing so, Stellantis ensures every employee can learn when and where is best for them. “Our training is available 24/7,” he adds. “That’s important, because we see people doing it on their own time, because they know it’s going to improve their own performance.”
Outcome
Empowered with the autonomy and knowledge to scale as a small team supporting a large business, The Performance Academy plans to continue scaling its training efforts. “As the learning and development sphere has grown, Vimeo has continued to develop its delivery methods, models, and reporting,” he says. “We’ve really benefited from that.”
“The benefits that we have working with Vimeo is that we’re in control. It’s a testament to scalability, right partners, right team members, and right ideas for what the future looks like.”