As a TV advertising sales and technology company, Ampersand commits to embracing video for all kinds of its internal communications. And as a leader on its network ops team, Seth has learned first-hand how to engage employees (or internal customers, as he likes to call them) using video. “TV has been the center of our culture for decades, and we’re trying to bring that same feeling to every communication that we do,” he says. How? The Ampersand team has grown its video strategy from quarterly all-hands with the CEO, to involving everyone with video. While they continue to live stream company-wide updates from its leadership team, Seth is working on video content that involves and engages every employee — even those who may not be comfortable in front of a camera at first. “The goal is to involve as many people in the company as possible, not just people who are really good on camera,” he says. “Some of the best people who are good at explaining an application aren’t necessarily the best people who are great in front of a live camera, so why take them out of the picture? We’re finding that the more that we pre-record our trainings, people are happier and less nervous about it.” Watch the episode now to learn:Email for internal communications is one-dimensional. There’s no context or inflection. The more video we bring [to our internal comms], the more people can feel that excitement.
- Why video is a better medium for communicating change than other channels
- How video can engage branch or satellite offices with teams at company headquarters
- Ways to support camera-shy team members to help create video content
- The Work Institute’s Retention Report
- “6 Internal Communication Challenges That Can Kill a Company’s Productivity” (RealLeaders)