CREATE | CORPORATE | INTRODUCTION
Create a corporate profile video in minutes.
Explore Vimeo’s corporate intro video templates.
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How to create a company profile video presentation.
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- Choose a template.
Choose from Vimeo Create’s library of professionally-designed, fully customizable company profile video templates. - Add images from our unlimited stock library.
Add images and clips from Vimeo Create’s unlimited stock library, or upload your own video clips and images. - Customize your video.
Use Vimeo Create’s free company profile video maker to add text, transitions, music, and other elements to customize your intro video. - Save and share.
Share to your social media profiles directly from Vimeo Create, or download your video to promote on any platform.
It takes us under an hour to create a polished video ad using Vimeo Create. The user interface and export options make the experience for our designers so seamless. We’re currently making about 3-6 video ads a week.
Kevin Reid
Co-founder and Design Director of Casca Designs
Vimeo helped us jump on the video marketing trend and easily create high-quality videos to share with current and potential clients. No video production or editing experience needed.
Cassie Drumm
Senior Account Executive at Scribewise
Vimeo Create will exponentially help small growing businesses like us. It allows us to diversify our content and keep things fresh for our customer base and potential future customers.
Matthew Linman
Founder of Lot 54 Goods
Tips & best practices for creating masterful company profile videos.
A corporate profile video is a powerful way to introduce your business to your audience, quickly conveying what your business is about to potential customers or clients. Follow these expert tips and best practices to create an impactful company profile video that makes a professional, polished first impression and lends credibility to your business.
Focus on the customer.
While it may seem counter-intuitive, your corporate profile video shouldn’t focus exclusively on your business, your team leaders, or your accomplishments. Instead, put the emphasis on your customer: What does your target customer need or want? How does your company’s products or services solve their problems or make their lives easier? Develop your script with this focus in mind to create an introduction that not only covers the essentials about your business but also conveys why your viewers should care and what you can do for customers.
Infuse your brand personality with a human touch.
Consumers are more likely to engage with brands they can relate to. Your brand personality conveys authenticity and shared values, a key factor in building the emotional connection that drives brand affinity. With Vimeo Create, you can add text, adjust colors to match your brand, incorporate clips of company leaders or customer testimonials, and more to infuse your video with personality from start to finish.
Wrap it up with an irresistible call to action.
While the primary goal of your company profile video might not be to drive sales directly, it’s still imperative to tell viewers what they should do next with a call to action (CTA). For example, invite viewers to follow your social media profiles or sign up for your newsletter to stay in touch about upcoming promotions, offers, or events. Direct them to in-depth content to learn about your products or services, or a helpful tutorial with step-by-step guidance to solve a pain point or issue. You’ve captured their attention with an impressive corporate intro video, so don’t let it go to waste.
Corporate introduction videos frequently asked questions.
- Why is a company intro video important?
- Consider this a professional introduction to your audience, potential social media followers, or prospects. They communicate what your company is about and how your products or services will help. When used on a website’s home page or a landing page, an engaging company profile video convinces visitors to stick around and explore your website or take advantage of your offers. Or, these videos can entice viewers to keep up with your brand on social media.
- What makes a great corporate introduction video?
- The best of the best don’t focus solely on the company, but on the viewer or customer. Rather than rattling off a list of your company’s accomplishments, interweave the most relevant details with a story or action-packed clips that showcase why viewers should engage with your brand or use your products or services. Vimeo Create includes an unlimited library of stock video clips and images you can use to create an engaging, professional corporate profile video.
- What should a company intro video include?
- A great corporate introduction video should clearly and concisely communicate what your brand is about, your company values, your competitive differentiators or unique selling propositions, and why it matters. Infuse your brand’s personality to make an emotional connection with your audience. Use Vimeo Create to add your brand colors, add music, upload clips of your team working behind the scenes, customer testimonials, and clips highlighting the real-world benefits of your products or services.
Create a powerful company profile video in minutes for free.