Make TikTok advertising videos that capture attention.

NaturalAnnie Essentials owner and CEO Annie White-Brown

How NaturalAnnie Essentials drove conversions with video.

Soy candle and lifestyle company NaturalAnnie Essentials uses Vimeo Create to easily create compelling TikTok ads, saving CEO Annya White-Brown thousands of dollars on video production.


impressions earned in a two week campaign


more conversions than prior campaigns

How to make thumb-stopping TikTok advertising videos.

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  1. Choose a template.
    Explore easy-to-customize 9×16 templates designed to meet TikTok’s best practices, and pick the one you like best.
  2. Add text.
    Customize the text, look, and feel to your liking. Move text around, change up the sizing, and set the duration of how long you want text to appear on screen. We recommend using fonts that look native to TikTok  — we like PT Sans Narrow and Helvetica Neue.
  3. Add your own video clips, images, or music.
    Upload your own video clips, still images, and graphics to create your TikTok, then customize your colors, fonts, and layout. Add your brand’s unique voice and spin to each video you create.
  4. Publish your ad to TikTok.
    Simply hit the “Publish to Social” in Vimeo Create, then select “Publish to TikTok ad account.” Vimeo Create will sync with your TikTok for Business account, so your video will instantly appear.

Create TikTok advertising videos that are bound to go viral.

These days, TikTok for Business is booming. This social media darling boasts 100 million monthly active users in the U.S. and another hundred million across the E.U, all while offering much lower costs of advertising compared to other social giants. For creatives, small businesses, and brands alike, TikTok offers a unique opportunity to advertise at a fraction of the cost. 

Skateboarder tutorial mockup

Consider your desired audience and objectives.

List out everything you want your content to accomplish. What metrics are you measuring against, like reach, traffic, or conversions? Plus, what’s the perfect audience for the ads you’re creating? It’s okay to be aspirational here, but you’ll want to select an audience that connects with your brand at the current moment.

Post consistently and follow the latest trends.

It’s best practice to post on TikTok regularly. When it comes to TikTok ads, aim to post around 3x a week. Regularly posting on TikTok establishes a sense of authenticity and affinity with your business and may help your advertising videos to show up on TikTok’s “Explore” page more often. To create video ads that resonate, you’ll want to stay up-to-date with what other creators are making.

Grab their attention with text.

Fun, punchy text is part of what TikTok videos are famous for. When writing copy for your TikTok video, make sure you’re being clear and concise. Vimeo Create makes it easy to add text to TikTok videos within the editor, and our ready-to-customize TikTok ad templates follow storyline best practices to create engaging, effective, and memorable ads.

Use audio to tell your story.

Unlike other platforms, TikTok is a sound-first platform. Audio helps you tell meaningful stories about your products and services without overwhelming the viewer with text on the screen. Find upbeat, royalty-free music in Vimeo’s music library to give your video personality. 

Have a clear call-to-action (CTA).

Always give the user on TikTok an action to take, whether that’s to learn more about a product or service, read a blog post, or shop online. In addition to a CTA, you can include your business name or logo with Vimeo’s Brand Kit. Avoid language that you’d see on other platforms. For example, “Swipe Up” is a CTA on Instagram, but on TikTok, that particular action will send users to the next video entirely. On TikTok, the user has to tap the CTA. 

Opt for an organic look and feel. 

TikTok viewers value authenticity and honest storytelling. Some of TikTok’s most viral videos emphasize human experiences. User-generated content (UGC) is en vogue on TikTok, leaving a wide range of possibilities for individual creators and small businesses to be themselves on the platform. Source video clips from your customers and don’t be afraid to use content that seems unrefined.

Frequently asked questions about TikTok videos.

  • How can I make a TikTok video at home? 
    • TikTok videos are notoriously DIY — no fancy equipment needed. Simply open the app to start making your video, add music, animations, or native captions, then edit within Vimeo Create before posting to TikTok. Use your phone to record your own video, or consult Vimeo’s stock library for professional-quality stock footage.
  • What is the best video editor for TikTok?
    • Unsure how to edit videos on Tiktok? There are a variety of popular video editors you can leverage, like Vimeo Create, which includes a collection of easy-to customize, made-for-TikTok ad templates
  • How do you make a good TikTok video?
    • A good TikTok often follows a specific formula — they riff off of another viral trend, use a specific piece of music, or add value to an existing hashtag challenge. A good TikTok video doesn’t need to be professionally produced, but it should be dynamic, creative, and fun. 

Create your first TikTok advertising video today.